Crossfit Affiliates
We helped CrossFit reverse affiliate decline through localization and conversion optimization.
CrossFit faced a critical challenge: despite being a globally recognized brand, its affiliate network was shrinking. A lack of localized content, unclear onboarding processes, and low perceived value were causing high churn and declining new sign-ups.
We partnered with CrossFit to redesign and optimize the affiliate journey — focusing on improving conversion, clarifying the value proposition, and adapting the experience for international markets.
Through strategic UX improvements, content restructuring, and a full localization system, we built a scalable foundation designed to increase affiliate acquisition and support global growth.
+85% traffic growth
2x conversion rate increase
7 languages localized (German, Spanish, French, Italian, Portuguese, Japanese, and Korean)
20 international markets reached
Process
Lack of Localization Across Global Markets
The entire affiliate experience was primarily in English, limiting accessibility and relevance for international audiences and reducing engagement across key regions.
Fragmented & Unclear Onboarding Journey
The affiliate process was spread across multiple disconnected pages, making it difficult for users to understand the steps and confidently move forward.
Weak Value Communication
The platform lacked clear messaging around the benefits of becoming an affiliate, making it harder for potential users to perceive the full value of the offering.
Localized Global Experience
We localized the affiliate journey across seven languages and 20 markets, making it more relevant for international audiences.
Simplified Affiliate Journey
We created a clearer, more streamlined path that made it easier for prospective affiliates to understand the process and take action.
Clearer Value Proposition
We strengthened the messaging to clearly communicate the benefits and value of becoming a CrossFit affiliate.
We restructured the affiliate experience to improve clarity, reduce friction, and guide users more effectively through the onboarding process.
By simplifying the journey and optimizing content and layout, we created a more accessible and conversion-oriented experience for potential affiliates.
We developed a localization system that goes beyond translation — adapting messaging, tone, and visuals to align with cultural and behavioral differences across markets.
This approach ensured that each user experience felt relevant, familiar, and trustworthy, regardless of region.
Conversions jumped by double digits, and we're now in a solid position to measure and push conversion further, especially on gym finder usage and affiliate interest.