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About Us

Meet your

Extended Team

We guide you to the right strategy, take charge of the process, and deliver products your customers will love.

Who is Charly?

Charly represents all of us — a single name that brings our team together. We chose it to make our company feel personal and approachable. Charly is what emerges when we set aside egos and work as one. Talk to any of us, and you’ll find the same Charly—friendly, reliable, responsive, and consistently caring.

Our Story

Our story started in Silicon Valley back in 2017. While attending courses at Stanford Business School, Founder Santiago Luna identified an opportunity for startups to leverage Mexican talent in digital marketing. Fueled by a passion for design and technology, our brand has evolved into an international network of talented experts and ambitious organizations.

What Makes Us Stand Out?

Mastering the nuances of messaging, design, and technology is no simple feat.

To stay competitive, it's vital that your digital presence and products are clear, attractive, and user-friendly. Businesses like yours often hire specialized contractors or agencies with limited multidisciplinary expertise, overlooking the crucial role that diverse skills bring to successful projects.

That's the gap we fill.
We set ourselves apart by blending expertise in content, design, and technology, ensuring your satisfaction and successful project results. Our approach fosters exceptional quality that rivals larger corporate agencies.

Awards & Recognition

Extensive global experience, excelling in time zone adaptation

Past and Present Clients

Canada
United States
Mexico
Paraguay
Germany
Iceland
United Kingdom
United Arab Emirates
Kuwait
Saudi Arabia
China
Hong Kong
Singapore
Australia
New Zealand

Our Locations

San Francisco
Barcelona

Our Ethos

To Be Transparent

Honesty is at the core of our ethos. We stand out due to our methods of accountability and transparency in every step of the way.

To Be Team Players

We are dedicated to assisting you in tackling your business challenges with your best interests at heart. That's why we focus on acting as an extension of your own team.

To Be Fast but Thorough

We navigate the demands of this fast-paced world while ensuring top quality value that fosters lasting change.

Leadership

At Charly, you work directly with our leaders. Santiago and Mauricio personally oversee and manage all projects.

Santiago helps businesses grow by:

Conducting market and business analyses to develop effective strategies that boost lead generation, conversions, and Customer Lifetime Value (LTV) while focusing limited resources.

Crafting compelling messages and proof points that drive higher conversion rates.

Providing creative direction to designing innovative product and website wireframes.

Mauricio helps businesses grow by:

Implementing holistic digital marketing strategies: branding, performance, SEO, and CRO.

Orchestrating revenue-focused campaign management (SEM, SoMe).

Balancing design with marketing metrics for appealing, high-performing products.

Meet our Stellar Team

Pieter Dhondt

Head of Technology

Adriana Lima

Project Manager

JP Silvino

Senior Designer

Rhys Wilson

Branding and UI Designer

Salma Fawzy

UX/UI Designer

Alex Szenk

UX/UI Designer

Stefan Milosevic

CMS Developer

Julia Artyukh

UX/UI Designer

Nemanja Kalimancevic

CMS Developer

Spencer Abel

Content Writer

Good to Know

What services do you offer?

  • Ecommerce Design & Development: Customized solutions tailored to platforms like Shopify, Webflow, or WooCommerce.
  • Web Design and Development: Personalized websites crafted on Webflow, WordPress, Framer, or through custom coding (HTML, CSS, JS, PHP, Python, Ruby, SQL, Java).
  • Web Maintenance and Support: Ensuring websites are updated, functional, and aligned with marketing goals.
  • App Design: Creating innovative and user-friendly desktop and mobile app interfaces.
  • Branding Guidelines: Complete packages including new names, logos, and brandbooks.
  • Content Writing: Crafting high-quality, engaging content.
  • Search Engine Optimization (SEO): Implementing strategies to boost organic search visibility.
  • Conversion Rate Optimization (CRO): Improving website performance and user experience to increase conversion rates.

How much will it cost to design and develop my website or app?

Pricing for website redesigns varies greatly based on a business’s needs. A typical end-to-end project costs $5,000-$28,000 and includes everything from the initial consultation, to designing your site or app and making it live.

Contact us to request a detailed breakdown and proposal for your specific needs!

How long will it take to build my website or app?

The time it takes to complete a web or app design project varies depending on its scope. Typically, a website or mobile app project takes approximately 2 to 3 months, while a robust desktop app project can take 2 to 4 months.

What type of companies do you work with?

We work with companies across all industries including retail, tech, insurance, finance and healthcare.

What is the process of working with Charly like?

You’ll get a team composed of experts to address all your technical, content, and strategy needs. We make ourselves remarkably available to our clients.

You can expect daily communication via email, Slack or other channels that your company usually uses.

We’re also available for meetings in order to communicate any changes or other important information that arises during this process

Will you be within reach once your services are complete?

We’ll be here for you long after your website or app launches.Whether you have a quick question or a concern about the website we built together—even years down the road when something new arises—just let us know, and we’ll be there to help!