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What’s Included in Our Digital Product Designs?
Discover our Competitive Edge
We believe that successful product design goes beyond just creating something that looks good. Dive into the values guiding our work and explain how they shape our products.
Business-Driven Design Decisions
With extensive experience in the tech industry, we offer valuable insights into digital product retention and engagement. Our approach prioritizes the customer experience and uses leading indicators to optimize retention and prevent churn. By understanding the user journey and gauging customer satisfaction, we proactively address issues and maintain user loyalty.
We Walk Miles in Your Customer Shoes
It’s important to understand the needs and pain points of your target audience. We conduct thorough research to gain a understanding of your users' behavior, preferences, and goals. This allows us to create intuitive and user-friendly interfaces that cater to their specific needs.
Many times you will face conflict between customer experience and business results. If our measurement is broad enough, we will find in most cases, they actually aligned.
Example:Our online cancel flow used to be hidden on our website. It had been a big customer compliant. Against the fear of having a higher churn rate, we exposed to online cancel flow to be a prominent place.
We Help You Find Your Optimal Tech Stack
Each client's needs are unique. Some require custom code, while others benefit from scalable components for their MVP. Our team is well-versed in various technologies and understands their advantages and drawbacks. We carefully assess the most suitable approach for your project, considering factors such as technology type and vendor selection, from freelancers to large agencies. We prioritize asking detailed questions to recommend the ideal developer for your design handoff, or we can collaborate with your existing development team to bring your product to life.
Avoid Headaches
Streamlining the design process is crucial for cost savings and avoiding headaches. That's why we prioritize comprehensive documentation and prototyping to capture elements such as active states, hovers, mobile views, and user journeys. This approach facilitates handoff to developers, reducing their involvement, inquiries, and hence your expenses. Our goal is to provide you with a smooth product development experience.
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Partners and Sponsors
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Featured Projects
We’ve partnered with some incredible brands to bring their visions to life. Check out our recent projects and see how we can help your brand shine.
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Charly Build Brands
“Visitors increased more than two-fold and new sign-ups by 60%. The team was great to communicate with and delivered results on time.”
Max Kwok, CEO at Jobfit
“I’ve seen a significant increase in sales since we made a website redesign. We are so happy with how everything turned out on our site!”
Erica Liu Williams, CEO at Gr8nola
“I always find something to complain about but with Charly I can honestly say, that they have impressed me. Flawless from the beginning to the very end.”
Sebastian Stemmer, CEO at Digitup
“They demonstrated a strong commitment to delivering top-notch, quality work. The team was also highly responsive and quick to implement any requested changes.”
Madeleine Wallace, CEO at Windrose Vision
“Our new website has made a huge difference for our business. Our site now instills confidence in our clients and has been instrumental in attracting job seekers. The collaboration process was seamless, and post-launch, clients have praised our website and we have seen a surge in conversions.”
April Starlight, CEO at Tangerine
How the Charly Process Works
We have a proven process that will get the best possible book out of you—but be entirely your ideas, in your words, and in your voice. The entire process takes between 2 and 4 months.
What customer needs are we fulfilling and what’s already out there? A time to understand the market, map out potential competitors and learn from existing ones.
Meeting stakeholders and understanding your business needs is crucial. This involves analyzing significant documents, having meaningful conversations with your team on the trajectory of your business, understanding budgetary constraints, establishing goals and expectations, and agreeing on some key metrics that define success.
Stakeholder interviews play a crucial role in truly hearing their perspectives and gaining a deep understanding of their needs. By engaging in conversations with users, staff, and relevant individuals, we gather valuable insights. We combine market research and stakeholder input to craft thought-provoking questions that encourage thoughtful responses.
User behavior (when client already has a live product)We want to understand how people access, browse, and interact with your product. This enables us to identify pain points and successful user journeys without unnecessary changes to high-performing project components.
Defining personas and understanding their user journey and current challenges is crucial for outlining an effective design. Each persona represents a distinct user type that may interact with our product.
Once we have gathered sufficient information, we can draw a conclusion. This conclusion, however, remains a hypothesis until it is developed and put into practice. The discovery phase aims to define these hypotheses, forming the foundation for our future product. It is upon these ideas that the product will be built.
After completing our research, we have a thorough understanding of the steps required for product development. Next, we need to align these requirements with your budget. Sometimes, we create fully-featured products, while other times we opt for versioning. This approach begins with a fully functional product that offers a limited set of features.
User journeys are the paths users take to reach their goals in an app or website. The quicker and easier these paths are, the better your product becomes. Now, there are countless options, but there are definitely some paths that are better than others. And guess what? We're excel at mapping them!
We outline the essential information that should be incorporated into the product, providing us with a blueprint for the design structure. This blueprint serves as the foundation for creating wireframes and sitemaps that shape the project.
To translate high-level design concepts into testable artifacts, we use lo-fi prototyping. It focuses on functionality rather than visual appearance, often targeting specific features rather than the overall app experience.
Wireframing is the process of designing a digital product at a structural level. It considers user needs and journeys, and is commonly used to lay out page content and functionality. Wireframes establish the basic structure of a page before applying visual design or content.
Our diligent work culminates in the creation of a UX sitemap - a meticulously organized, hierarchical diagram that prioritizes, links, and labels all the elements of a website or application.
User journeys are the paths users take to reach their goals in an app or website. The quicker and easier these paths are, the better your product becomes. Now, there are countless options, but there are definitely some paths that are better than others. And guess what? We're excel at mapping them!
We outline the essential information that should be incorporated into the product, providing us with a blueprint for the design structure. This blueprint serves as the foundation for creating wireframes and sitemaps that shape the project.
To translate high-level design concepts into testable artifacts, we use lo-fi prototyping. It focuses on functionality rather than visual appearance, often targeting specific features rather than the overall app experience.
Wireframing is the process of designing a digital product at a structural level. It considers user needs and journeys, and is commonly used to lay out page content and functionality. Wireframes establish the basic structure of a page before applying visual design or content.
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