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Case Study

Organic Muscle

Key Services

CRO, UX Design, Content Writing 

Description

Organic Muscle partnered with us to enhance their e-commerce platform, aiming to drive higher sales and improve user satisfaction. After a comprehensive audit, we identified several key areas for optimization, including streamlining the user journey, enhancing product discoverability, and simplifying the checkout process.

We focused on improving the site’s functionality by refining navigation, optimizing content to emphasize Organic Muscle's unique benefits, and ensuring a seamless, intuitive user experience. Leveraging tools like Hotjar for heatmaps, Google Analytics for performance tracking, and Optimizely for A/B testing, we made data-driven enhancements that aligned with Organic Muscle’s goals.

Our targeted approach led to significant improvements in conversion rates, increased average order value (AOV), and higher customer satisfaction, all contributing to Organic Muscle's sustained growth and success.

Branding Work

Organic Muscle's aesthetic strength lies in a vibrant palette—Green for purity, Camouflage Green for resilience, and Cadmium Orange for energy. Headings feature the bold Gilroy font, while the clean and readable Inter font governs the body. This guide ensures a cohesive, impactful brand representation across all platforms.

Results

Site Conversion

+24%

Average Order Value

+16%

Recharge Subscriptions

+81%

Returning Customer Rate

+36%

*Results taken 12 months after CRO work

Web Design

We designed an enhanced user journey with our web design revamp for Organic Muscle's supplements. Engaging visuals meet user-centric functionality, guiding you to discover nature's potent ingredients for optimal health and fitness.

Before

After

Homepage

Products Page

About Us

Team Page

Blog

We’re empowering business growth for our clients. Take the first step towards growth today.

Founders and
Managing Directors

Good to Know

What services do you offer?

  • Ecommerce Design & Development: Customized solutions tailored to platforms like Shopify, Webflow, or WooCommerce.
  • Web Design and Development: Personalized websites crafted on Webflow, WordPress, Framer, or through custom coding (HTML, CSS, JS, PHP, Python, Ruby, SQL, Java).
  • Web Maintenance and Support: Ensuring websites are updated, functional, and aligned with marketing goals.
  • App Design: Creating innovative and user-friendly desktop and mobile app interfaces.
  • Branding Guidelines: Complete packages including new names, logos, and brandbooks.
  • Content Writing: Crafting high-quality, engaging content.
  • Search Engine Optimization (SEO): Implementing strategies to boost organic search visibility.
  • Conversion Rate Optimization (CRO): Improving website performance and user experience to increase conversion rates.

How much will it cost to design and develop my website or app?

Pricing for website redesigns varies greatly based on a business’s needs. A typical end-to-end project costs $5,000-$28,000 and includes everything from the initial consultation, to designing your site or app and making it live.

Contact us to request a detailed breakdown and proposal for your specific needs!

How long will it take to build my website or app?

The time it takes to complete a web or app design project varies depending on its scope. Typically, a website or mobile app project takes approximately 2 to 3 months, while a robust desktop app project can take 2 to 4 months.

What type of companies do you work with?

We work with companies across all industries including retail, tech, insurance, finance and healthcare.

What is the process of working with Charly like?

You’ll get a team composed of experts to address all your technical, content, and strategy needs. We make ourselves remarkably available to our clients.

You can expect daily communication via email, Slack or other channels that your company usually uses.

We’re also available for meetings in order to communicate any changes or other important information that arises during this process

Will you be within reach once your services are complete?

We’ll be here for you long after your website or app launches.Whether you have a quick question or a concern about the website we built together—even years down the road when something new arises—just let us know, and we’ll be there to help!