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Case Study
Trez
Key Services
Branding, Strategy, Content Writing, Web Design, Development
Description
We created a visually engaging and user-centric website for Trez, focusing on showcasing their comprehensive and easy-to-use software solutions for payroll, benefits, taxes, and more. We emphasized the brand's full-service payroll, benefits management, and simplified finance and compliance processes.
Branding Work
Logo Design
Brand Attributes
Positioning
Purpose
Personality
Logo Clearspace
Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. The logo should be sufficiently large to maintain readability across all applications, with minimum size requirements specified.
It is sometimes necessary to resize the logo depending on the print area. While sizes beyond the minimum are acceptable, maintain consistent proportions between the logo and accompanying text. It's recommended that the wordmark size be 50% of the logo's total height.
Wordmark Sizing
It is sometimes necessary to resize the logo depending on the print area. While sizes beyond the minimum are acceptable, maintain consistent proportions between the logo and accompanying text. It's recommended that the wordmark size be 50% of the logo's total height.
Monochrome
Monochrome logos help to reinforce elements of the design. This helps to make the logo stand out and create brand recognition. It is also used to lower the cost of printing, for scanning and faxing purposes, and for partnerships and collaborations.
Photography
Photography helps to tell the brand's story. By presenting compelling imagery, you enable your audience to forge connections and foster trust in the brand.
Tone of Voice
Consider the brand's tone of voice across all channels, including print and digital. It serves as the personality through which the audience connects with the brand.
Stationery
The stationery set utilizes the brand colors. Special print finishes such as foiling of the logo and duplexing the business card are recommended.
Email Signature
The email signature is designed to maintain consistency across all departments, ensuring a unified representation of the brand. Additional statements or taglines are not allowed in the template to uphold this consistency.
Social Media
In addition to the brand package, we developed guidelines for crafting social media posts for Trez. These guidelines outline the types of content that add value to their audience, accompanied by visual examples demonstrating how to create these posts.
Slide Deck
Slide Deck
Global Design System
Our design system, curated for Trez, embodies the brand's vision through a consistent primary color palette and meticulous color hierarchy. Exclusively utilizing the Inter font ensures clarity, readability, and a contemporary aesthetic. This choice creates a cohesive design language, delivering a visually pleasing experience across all pages on the Trez website
Web Design
In shaping Trez's web design, our focus was on delivering seamless user experiences. The design prioritizes intuitive navigation, visually compelling layouts, and purposeful color choices, mirroring the brand's modern essence. This approach guarantees a user-friendly interface that captivates while remaining aligned with Trez's vision, establishing a new standard in the digital landscape.
Homepage
Product
Header
Payroll Tab
Integrated Workers’ Comp
Benefits
Finance
Support & Community
We’re empowering business growth for our clients. Take the first step towards growth today.
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Founders and
Managing Directors
Good to Know
What services do you offer?
- Ecommerce Design & Development: Customized solutions tailored to platforms like Shopify, Webflow, or WooCommerce.
- Web Design and Development: Personalized websites crafted on Webflow, WordPress, Framer, or through custom coding (HTML, CSS, JS, PHP, Python, Ruby, SQL, Java).
- Web Maintenance and Support: Ensuring websites are updated, functional, and aligned with marketing goals.
- App Design: Creating innovative and user-friendly desktop and mobile app interfaces.
- Branding Guidelines: Complete packages including new names, logos, and brandbooks.
- Content Writing: Crafting high-quality, engaging content.
- Search Engine Optimization (SEO): Implementing strategies to boost organic search visibility.
- Conversion Rate Optimization (CRO): Improving website performance and user experience to increase conversion rates.
How much will it cost to design and develop my website or app?
Pricing for website redesigns varies greatly based on a business’s needs. A typical end-to-end project costs $5,000-$28,000 and includes everything from the initial consultation, to designing your site or app and making it live.
Contact us to request a detailed breakdown and proposal for your specific needs!
How long will it take to build my website or app?
The time it takes to complete a web or app design project varies depending on its scope. Typically, a website or mobile app project takes approximately 2 to 3 months, while a robust desktop app project can take 2 to 4 months.
What type of companies do you work with?
We work with companies across all industries including retail, tech, insurance, finance and healthcare.
What is the process of working with Charly like?
You’ll get a team composed of experts to address all your technical, content, and strategy needs. We make ourselves remarkably available to our clients.
You can expect daily communication via email, Slack or other channels that your company usually uses.
We’re also available for meetings in order to communicate any changes or other important information that arises during this process
Will you be within reach once your services are complete?
We’ll be here for you long after your website or app launches.Whether you have a quick question or a concern about the website we built together—even years down the road when something new arises—just let us know, and we’ll be there to help!
Markets served:
Everywhere
Our collaborations are successful because we adapt to time zones efficiently
Key Capabilities
Industries We Support
Based in
San Francisco, CA
Barcelona, Spain
Working Worldwide
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